The Importance of Embedded Finance and How it Affects the Digital Market
Originally thought to be a trend, embedded finance has drastically changed the financial ecosystem, and it’s here to stay. Popular for Business-to-Consumer (B2C) relationship transactions, it has now emerged within the business-to-business (B2B) atmosphere designed to manage and grow relationships. In both main industries, the question remains: What is embedded finance, and why is it so important for the digital market?
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